Myntra Seller Guide 2026: Registration, Commission, Fees & Sales Playbook
Becoming a Myntra seller isn't like Amazon or Flipkart — Myntra is invitation-only, lifestyle-only, and rewards brands with strong creative + velocity. This guide is the operating manual we use to onboard 50+ fashion brands to Myntra: brand approval, three seller models (Marketplace / JIT / B2B), commission and fee economics, photoshoot strategy, EORS sale playbook, and the return-rate fixes that protect P&L.
Three ways to sell on Myntra
You list, price, ship; Myntra takes commission. Best for established D2C brands with own warehousing.
Inventory stays with seller; orders dispatched within 24h. Lower working capital but tighter SLA.
You sell inventory to Myntra's fulfillment centers; Myntra retails. Invitation-only for high-velocity brands.
How to register as a Myntra seller
Myntra is selective. The 6-step flow takes 6–12 weeks for most brands.
Brand approval first
Myntra is invitation-only — submit brand details via Myntra Partner Connect (partners.myntra.com). Brands with strong D2C / offline presence get faster approval.
Trademark + brand documents
Registered trademark (or TM application receipt), brand authorization letter, GSTIN, PAN, cancelled cheque, signed agreement.
Category & pricing alignment
Myntra's category buyer reviews your catalog, pricing, MRP positioning, and expected SKU count. Lifestyle/fashion-only — no FMCG or electronics.
Catalog onboarding
Upload SKUs via Myntra Partner Portal with brand-approved imagery (model shots, flat lay, swatches) — minimum image standards are strict.
Logistics + warehouse setup
Confirm pickup warehouse, integrate barcode/QC SOPs, set dispatch SLA (24–48h). Myntra audits warehouse before go-live.
Go live + first drop
First product drop typically 4–8 weeks after agreement. Myntra runs visibility boosters in week 1 for new brands.
Myntra commission & fees (2026)
Apparel ~22%, footwear ~20%, accessories 18%, beauty 25%, jewellery 28%
Includes payment gateway + tech fee
Based on weight + delivery zone
Charged on customer returns + RTO
Optional Myntra Studio service for brand catalog
How to grow Myntra sales — what works in 2026
- ✓Image quality wins on Myntra — invest in professional model shoots (5 images per SKU minimum: front, back, side, detail, lifestyle).
- ✓Returns are the #1 P&L killer — apparel returns can hit 35%+. Use sizing charts, fit videos, and 'true-to-size' badges.
- ✓Myntra's algorithm rewards velocity in the first 30 days — concentrate launch inventory + ads.
- ✓Use Myntra PLA (Product Listing Ads) early to seed velocity; CPM is lower for new SKUs.
- ✓Coordinate sale events — EORS (End of Reason Sale) drives 40%+ of annual GMV for top brands.
Common Myntra seller issues — and fixes
Fix: Myntra prioritises brands with offline presence, trademark, and ₹10L+/month D2C revenue. Strengthen your brand story and reapply after 90 days.
Fix: Check primary image (model shot at front), pricing vs SKU comp set, and that you're in Myntra PLA. New listings need velocity push in the first 30 days.
Fix: Audit size chart accuracy, fabric description, fit. Add 'true-to-size' rating and customer fit reviews. Myntra demotes listings with 35%+ return rate.
Fix: Standard cycle is T+12. Reconcile via Partner Portal → Settlements. Disputes go through Myntra account manager — escalate via partner-support@myntra.com after 20 days.
Fix: Most rejections are image-related (background, model, resolution). Re-upload using the Myntra image SOP doc; re-QC takes 48–72h.
Want to launch on Myntra?
We've onboarded 50+ fashion, beauty, and accessories brands to Myntra — operating ₹40Cr+/year of Myntra GMV. Free 30-min Myntra readiness audit.
Preparing your first inbound? Read the barcode requirements for Myntra products.
Myntra seller — FAQs
How do I become a Myntra seller?+
Myntra is invitation-only. Submit your brand application at partners.myntra.com with trademark documents, GSTIN, brand authorization letter, and a business overview. After approval, complete catalog onboarding via the Partner Portal, set up logistics with Myntra's warehouse SOPs, and launch your first product drop. End-to-end onboarding typically takes 4–8 weeks.
What documents are needed for Myntra seller registration?+
You need a registered trademark (or TM application), brand authorization letter, GSTIN, PAN, cancelled cheque, signed Myntra partner agreement, and a brand deck demonstrating offline/D2C track record. Myntra prefers brands with established D2C revenue and offline retail presence.
What is Myntra's commission for sellers?+
Myntra commission ranges from 18–28% by category — apparel ~22%, footwear ~20%, accessories 18%, beauty 25%, jewellery 28%. On top of commission, sellers pay a ₹40–₹100 fixed fee per order, forward shipping (₹35–₹120), and return shipping (₹50–₹150) on RTO.
What is the difference between Myntra Marketplace, JIT, and B2B?+
Marketplace (3P): you own inventory, list, and ship; Myntra takes commission. JIT (Just-in-Time): inventory stays with seller, dispatch within 24 hours. B2B: you sell inventory to Myntra's fulfillment centers and Myntra retails — invitation-only, for high-velocity brands. Most new brands start on Marketplace or JIT.
Can I sell any product on Myntra?+
No. Myntra is lifestyle and fashion only — apparel, footwear, accessories, beauty, personal care, home decor, jewellery. FMCG, electronics, large appliances, and groceries are not allowed. Counterfeit and unregistered brands are rejected at the application stage.
How long does it take to get approved as a Myntra seller?+
Brand application review takes 2–4 weeks. Once approved, catalog onboarding, warehouse audit, and first product drop typically take another 4–8 weeks. Total time from application to live store is 6–12 weeks for most brands.
Does Myntra do photoshoots for sellers?+
Yes. Myntra Studio offers professional photoshoots (model + flat-lay) on a paid per-SKU basis. Smaller brands often use this for the first 50–100 SKUs to meet Myntra's image quality bar; established brands typically supply their own creatives.
How do I increase sales on Myntra?+
Win Myntra's algorithm with strong velocity in the first 30 days: use Myntra PLA (Product Listing Ads), participate in EORS and category sale events (40%+ of annual GMV for top brands), maintain return rate under 25%, and invest in professional creatives. Brands that exceed ₹50L/month monthly revenue qualify for managed account support.