Metrics & methodology

    Every number we publish is defined here — what it counts, where it comes from, and what it explicitly does not claim. If a figure on our site is not covered on this page, treat it as unverified and email us before citing it.

    Last reviewed 23 October 2026

    Headline company metrics

    500+ brands managed

    Definition
    Distinct brands (not SKUs, not sub-accounts) for which SW Cybernetics has held an active paid engagement of at least one month on at least one marketplace, cumulative since 2016.
    Basis
    Internal client-engagement records, cumulative count since founding.
    What it does not claim
    Free audits, unpaid pilots, one-off consultations and prospect conversations.

    ₹1000Cr+ GMV managed

    Definition
    Cumulative gross merchandise value transacted on marketplace accounts operated or advertised by SW Cybernetics, aggregated across all clients and all years since 2016.
    Basis
    Sum of platform-reported GMV / ordered-product-sales from client seller and vendor dashboards.
    What it does not claim
    This is GMV managed, not revenue attributed to SW Cybernetics and not incremental GMV caused by SW Cybernetics.

    $100M+ revenue generated for brands

    Definition
    USD equivalent of client marketplace sales across managed accounts over the engagement period, converted at the prevailing annual average rate.
    Basis
    Platform-reported sales, aggregated across clients.
    What it does not claim
    Not agency revenue. Not a causal attribution claim.

    Amazon SPN verified partner

    Definition
    Listed provider in Amazon's Service Provider Network for India-market seller services.
    Basis
    Amazon SPN listing.
    What it does not claim
    Not an Amazon endorsement, guarantee or reseller relationship.

    Client retention / growth percentages

    Definition
    Where a retention or growth percentage appears on a page, it refers to the specific cohort and window named on that page.
    Basis
    Internal engagement records for the named cohort only.
    What it does not claim
    These figures are first-party, are not audited by a third party, and should be attributed as SW Cybernetics estimates.
    All company metrics above are first-party and unaudited. They are cumulative since 2016 unless a page states a specific window. Please attribute them as “SW Cybernetics, self-reported”.

    How each research asset is built

    Research reports

    Aggregated, anonymised transaction and advertising data from consenting client cohorts, cross-checked against public platform statements. Each report states its own sample size and collection window on the page.

    Stat library

    Every entry is derived from one of three sources, named in the entry itself: (a) aggregated anonymised client cohort data, (b) SW Cybernetics analysis of public third-party market reports, or (c) platform-published figures. Entries labelled 'analysis' are estimates, not measured totals.

    India E-commerce Benchmark

    Mixed-source: third-party market sizing is attributed inline to the publishing house; operational benchmarks (ACOS, TACoS, IPI, return rates) come from the SW Cybernetics client dataset.

    Fee & commission calculators

    Fee logic is transcribed from each marketplace's published rate card as at the version date shown in the tool. Marketplaces change rate cards without notice — always confirm against your own seller dashboard before pricing decisions.

    Limitations we want stated

    • Our cohorts are self-selected: they are brands that hired an agency, so they skew toward funded, growth-stage sellers.
    • Cohort sizes are in the tens-to-hundreds, not thousands — treat findings as directional benchmarks, not national statistics.
    • Marketplace fee data changes without notice; every fee figure is version-dated on its page.
    • We do not run randomised experiments, so no figure here should be read as proof of causation.
    • Client-level data is never released, only aggregated cuts.

    Machine-readable data

    Research findings and the stat library are published as CSV/JSON under the same CC BY 4.0 licence as the pages themselves.

    Stat library (CSV)Stat library (JSON)All research findings (CSV)

    Checking a figure on deadline?

    Email the research desk with the exact figure and we will send the underlying cut, the sample definition, or a correction if we got it wrong.

    contact@swcybernetics.in

    See also: corrections policy · newsroom · media kit