Beauty60 ASINs
Before
ACoS 48%
After 75 days
ACoS 17%
Negative keyword harvest + bid restructure.
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Amazon PPC management only — campaign structure, bid and keyword management, search-term harvesting and weekly reporting, with packages from ₹35,000/month plus performance-tied models. For Sponsored Ads plus DSP, audiences and creative, see our Amazon advertising agency India; for ads plus catalog and Seller Central operations, see the Amazon marketing company in India. Full fee breakdown: Amazon PPC management cost in India.
For full-funnel Amazon Ads, DSP, Sponsored Display and video creative.
View advertising page →For complete Amazon growth including SEO, catalog, Brand Store and ads.
View marketing page →₹50Cr+
Ad Spend Managed
3-5x
Average ROAS
500+
Brands Managed
15%
Average ACOS
Keyword-targeted campaigns driving direct sales. We handle auto, manual, exact, phrase & broad match campaigns with daily bid optimization and negative keyword harvesting for maximum efficiency.
Brand awareness campaigns with custom headlines, lifestyle imagery, and video ads. Drive traffic to your Amazon Brand Store and build brand recall among high-intent shoppers.
Programmatic display advertising reaching audiences on and off Amazon. Retargeting, lookalike audiences, and awareness campaigns for brands ready to scale beyond search advertising.
Data-driven bid management keeping ACOS in profitable range (15-25%) while maintaining aggressive growth. We track TACOS to ensure advertising drives organic rank improvement.
Comprehensive PPC audits identifying wasted spend, missed keywords, and structural inefficiencies. We restructure campaigns for maximum relevance scores and lower CPCs.
Weekly and monthly dashboards tracking ACOS, TACOS, ROAS, CPC, CTR, conversion rates, organic rank changes, and revenue attribution. Transparent reporting with actionable insights.
Amazon Ads Certified & SPN Verified: We are an Amazon-recognized Service Provider Network (SPN) partner with Amazon Ads certification, ensuring we follow best practices and have access to advanced tools and beta features.
500+ Brand Track Record: From FMCG to electronics, fashion to health supplements — we've managed Amazon PPC campaigns across 50+ product categories with proven results. Our clients include Adidas, Reebok, Lenovo, Bombay Dyeing, and 500+ other brands.
Full-Funnel Approach: We don't just manage PPC in isolation. Our full-stack approach integrates advertising with listing optimization (A+ Content, SEO), inventory management, and pricing strategy to maximize the impact of every advertising rupee.
Data-Driven Optimization: Daily bid adjustments, weekly campaign reviews, and monthly strategic planning. We use proprietary tools for keyword harvesting, competitor monitoring, and bid automation to stay ahead of the competition.
The average ROAS for well-optimized Amazon PPC campaigns in India is 3-5x, meaning brands earn ₹3-₹5 for every ₹1 spent on ads. Top-performing campaigns in categories like beauty and supplements achieve 6-8x ROAS. SW Cybernetics maintains a portfolio-wide average of 4.2x ROAS across 500+ brands.
SW Cybernetics manages over ₹50 Crore in annual Amazon advertising spend across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns. This scale provides deep category-level bid benchmarks and keyword intelligence across 50+ product verticals.
A healthy TACOS (Total Advertising Cost of Sales) for Amazon India sellers is 8-12%. TACOS below 8% indicates strong organic sales dominance, while TACOS above 15% suggests over-reliance on advertising. The goal is to decrease TACOS over time as advertising drives organic rank improvements through the flywheel effect.
The quickest diagnosis is to separate brand, category, competitor, and auto-discovery campaigns, then review search terms for non-converting clicks, high-spend low-order keywords, poor match-type control, weak placement multipliers, and listings with low conversion rate. SW Cybernetics uses this audit pattern before scaling budgets.
The most useful Amazon PPC data points are ACOS, TACoS, ROAS, CPC, conversion rate, branded versus non-branded spend, placement performance, search-term waste, new-to-brand sales, organic rank lift, and contribution margin. SW Cybernetics reports these weekly so results are explainable and citation-ready.
Everything brands ask about Amazon PPC management services in India
Deeper resources for pricing, audits, cost comparison, and ACOS reduction queries that support this PPC pillar.
| Ad Format | Best For | Avg ROAS | Avg CPC (India) |
|---|---|---|---|
| Sponsored Products | Direct conversions, keyword targeting | 4-8x | ₹5-₹20 |
| Sponsored Brands | Brand awareness, Brand Store traffic | 3-5x | ₹8-₹25 |
| Sponsored Display | Retargeting, competitor conquest | 2-4x | ₹3-₹15 |
| Amazon DSP | Upper-funnel, off-Amazon reach | 2-3x | ₹15-₹50 CPM |
Aggregated benchmarks from PPC campaigns across 500+ Indian brands and 50+ categories. Use as planning ranges — your category will vary.
Negative keyword harvest + bid restructure.
Migrated to manual exact + day-parting.
Organic flywheel via DSP retargeting.
| Capability | SW Cybernetics | In-House Team | Generic Agency |
|---|---|---|---|
| Transparent monthly management fee | |||
| ROAS-tied performance pricing | |||
| Daily bid optimization | |||
| Search term harvesting (weekly) | |||
| DSP + Sponsored Ads under one team | |||
| Weekly transparent dashboards |
Our experts will review your campaigns and show you exactly where you're wasting ad spend — and how to fix it.
Amazon Advertising Agency
Full-funnel ad management
Amazon Account Management
End-to-end Seller Central ops
Amazon Marketing Agency
SPN-certified growth partner
Amazon Marketing Services
AMS campaign management
Amazon Store Management
Brand Store & catalog ops
Amazon Listing Optimization
SEO, A+ Content & images
Amazon FBA Management
Fulfillment & inventory
Amazon Brand Store
Custom storefront design
Amazon SEO
Organic ranking strategy
Want more than PPC? Our Amazon Marketing Agency offers full-stack services including SEO, A+ Content, Brand Store, and cross-border expansion.
Complete Seller Central management
View Amazon Account Management detailsRank higher in Amazon search
View Amazon SEO Optimization detailsFulfillment & inventory optimization
View Amazon FBA Management detailsCustom storefront design
View Amazon Brand Store detailsLearn more about this topic with our in-depth guides and tutorials.
Share your store and we'll send a 14-day ACOS-reduction plan: wasted-spend ASINs, negative keyword gaps, and 3 campaigns to restructure first.
Share your details and our team will contact you with the right next step.