India's leading Amazon Marketing Services (AMS) agency managing Sponsored Products, Sponsored Brands, Sponsored Display & Amazon DSP for 500+ brands. ₹50Cr+ ad spend managed with 3-5x average ROAS. Expert ACoS optimization, keyword targeting & full-funnel advertising strategy.
Amazon Marketing Services (AMS) — now officially called Amazon Advertising — is Amazon's comprehensive suite of pay-per-click and programmatic advertising tools designed to help sellers and brands increase product visibility, drive targeted traffic, and maximize sales on the world's largest e-commerce marketplace.
Whether you're a new seller launching your first product or an established brand managing thousands of ASINs, Amazon marketing is essential for competitive success. With over 70% of Amazon shoppers never scrolling past the first page of search results, strategic advertising is the fastest path to visibility and sales growth.
The backbone of Amazon advertising. These keyword-targeted PPC ads appear in search results and product detail pages, looking like organic listings with a 'Sponsored' label. They drive 60-70% of most sellers' advertising revenue and offer the highest conversion rates.
Premium brand awareness ads appearing at the top of search results with your logo, custom headline, and up to 3 products. Includes Sponsored Brands Video — the fastest-growing Amazon ad format with 2-3x higher CTR than static ads.
Audience and product-targeting ads that appear on product pages, review pages, and across Amazon's advertising network. Perfect for retargeting shoppers who viewed but didn't purchase, and for conquesting competitor product pages.
Programmatic display and video advertising that reaches audiences across Amazon properties (IMDb, Twitch, Fire TV) and thousands of third-party websites. The most powerful tool for top-of-funnel awareness and full-funnel attribution.
Our team holds Amazon Advertising certifications across all ad formats. We're also an Amazon SPN verified partner.
We've managed over ₹50 Crore in Amazon advertising spend, giving us deep category expertise across 50+ verticals.
From D2C startups to Fortune 500 brands like Adidas, Reebok, and Lenovo — we deliver results at every scale.
Unlike agencies that check campaigns weekly, we optimize bids, keywords, and budgets daily for maximum ROI.
Weekly dashboards and monthly strategic reviews with full visibility into spend, ACoS, ROAS, and growth metrics.
Our clients see an average 40% reduction in ACoS within the first 90 days through systematic campaign optimization.
We deep-dive into your existing campaigns (if any), analyze competitor ad strategies, identify keyword gaps, and benchmark your ACoS against category averages. This forms the foundation of your custom AMS strategy.
We build a structured campaign hierarchy: Brand campaigns (defensive), Category campaigns (discovery), Competitor campaigns (conquest), and Long-tail campaigns (efficiency). Each campaign type has distinct ACoS targets and bidding strategies.
Campaigns go live with strategic budget allocation. Our team performs daily bid adjustments, weekly search term harvesting, negative keyword additions, and placement optimization. We use day-parting and dynamic bidding to maximize every rupee of ad spend.
As Sponsored Products campaigns mature, we expand to Sponsored Brands (video and static), Sponsored Display (retargeting and conquest), and Amazon DSP for brands ready for programmatic advertising. Monthly strategic reviews ensure alignment with business goals.
Our AMS management fees are transparent and performance-aligned. We offer three engagement models:
For sellers with ₹50K-₹2L monthly ad spend
For brands with ₹2L-₹10L monthly ad spend
For brands with ₹10L+ monthly ad spend
Amazon Marketing Services (AMS) was the original name for Amazon's ad platform, available only to Vendor Central sellers. In 2018, Amazon unified all advertising under 'Amazon Advertising', making it available to both Seller Central and Vendor Central users. Today they are the same platform — the term AMS persists in industry usage but officially it's Amazon Advertising.
Most successful Amazon brands in India invest 8-15% of their Amazon revenue in advertising. New product launches may require 25-40% ad-to-revenue ratio for the first 60-90 days. The key metric is TACOS (Total Advertising Cost of Sales) — keeping it under 12% indicates healthy growth where ads are driving both paid and organic sales.
Initial data appears within 7-14 days. Meaningful keyword harvesting and ACoS optimization takes 30-45 days. Full campaign maturity with optimized bid strategies and scaled revenue typically requires 3-6 months. Brands switching from self-managed to agency-managed campaigns see 30-50% ACoS improvement within 90 days.
Common questions about AMS and Amazon advertising in India
Amazon PPC Agency
Sponsored Ads & bid optimization
Amazon Advertising Agency
Full-funnel ad management
Amazon Account Management
End-to-end Seller Central ops
Amazon Marketing Agency
SPN-certified growth partner
Amazon Store Management
Brand Store & catalog ops
Amazon Listing Optimization
SEO, A+ Content & images
Amazon FBA Management
Fulfillment & inventory
Amazon Brand Store
Custom storefront design
Amazon SEO
Organic ranking strategy
Complete Seller Central management
View Amazon Account Management detailsSponsored Products & Brands campaigns
View Amazon PPC Advertising detailsRank higher in Amazon search
View Amazon SEO Optimization detailsFulfillment & inventory optimization
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