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    Fashion & Apparel

    Fashion - Nightwear

    High ACOS killing profitability despite significant ad spend

    ACOS

    -60%

    Monthly Sales

    +65%

    Organic Ranking

    Top 10

    Prime Badge

    Activated

    The Challenge

    High ACOS killing profitability despite significant ad spend

    • •ACOS stuck at 45% with no improvement over 6 months
    • •Poor organic ranking due to unoptimized listings
    • •Inventory issues causing stockouts during peak seasons
    • •No Prime eligibility affecting conversion rates

    Our Solution

    Complete account overhaul with strategic PPC restructuring

    • Deep-dive audit of existing campaigns and keyword performance
    • Complete catalog optimization with enhanced A+ content
    • FBA activation for Prime eligibility
    • Negative keyword mining and bid optimization
    Timeline: 90 days

    Results Achieved

    ACOS

    45%

    Before

    18%

    After

    -60%

    Monthly Sales

    ₹8L

    Before

    ₹13.2L

    After

    +65%

    Organic Ranking

    Page 3-4

    Before

    Page 1

    After

    Top 10

    Prime Badge

    No

    Before

    Yes

    After

    Activated

    Fashion - Nightwear — -60% ACOS | Fashion & Apparel case study

    Fashion - Nightwear • Case study

    Fashion - Nightwear — -60% ACOS | Fashion & Apparel case study

    How SW Cybernetics helped Fashion - Nightwear, a Fashion & Apparel brand, achieve -60% ACOS in 90 days.

    Key Strategies Implemented

    1

    Campaign restructuring with brand/non-brand segmentation

    2

    Dayparting optimization based on conversion data

    3

    Product listing SEO with backend keyword optimization

    4

    Review generation campaign launch

    "SW Cybernetics transformed our Amazon business. The ACOS reduction alone saved us lakhs annually while our sales grew significantly."

    Brand Owner

    Founder, Nightwear Brand

    Services behind this result

    This growth story was delivered by the SW Cybernetics team working across:

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