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    Updated for 2026 · India

    Seller Fees & Costs in India — 2026 Hub

    One page for every 2026 fee table, commission structure, and margin calculator across India's top 10 marketplaces and quick-commerce platforms. Bookmark it.

    Written byAmogh Sachdev
    Reviewed bySWC Editorial
    Updated
    2026 data · India
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    Marketplaces

    Commission, closing, and fulfilment fees for India's top 7 seller marketplaces.

    Amazon India

    8–17% + FBA

    Referral + closing + FBA weight/size bands.

    Flipkart

    5–24%

    Category commission + collection fee + fixed fee + shipping.

    2026 fees guide

    Meesho

    0% commission

    0% platform fee; logistics + payment gateway are the real cost.

    2026 fees guide

    Myntra

    18–35%

    Highest AOV, highest take-rate + fixed marketing fee.

    2026 fees guide

    Nykaa

    22–40%

    Beauty/personal-care premium — commission scales with category.

    2026 fees guide

    Ajio

    20–35%

    Fashion-first; commission by MRP band + return handling.

    JioMart

    4–15%

    Grocery + FMCG — one of the lowest take-rates in India.

    Quick Commerce

    Fulfilment-bundled fees for 10-minute delivery platforms — where dark-store handling can equal the commission itself.

    Blinkit

    18–28% + fulfilment

    Category commission + dark-store handling + last-mile.

    2026 fees guide

    Zepto

    18–30% + fulfilment

    Storage + handling + delivery bundled per SKU tier.

    2026 fees guide

    Swiggy Instamart

    20–32% + fulfilment

    Tiered fulfilment + variable dark-store handling.

    2026 fees guide
    Proven Results

    Platform-specific results — with the ROAS to prove it

    Real 12-month outcomes from SW Cybernetics engagements across each platform. Every fee we quote is backed by margins we've actually protected.

    Amazon India

    Premium Home & Kitchen Brand

    Home & Kitchen · FBA · 12-month engagement

    6.8×
    ROAS
    8.4%
    TACoS
    +218%
    Revenue

    "SW Cybernetics rebuilt our PPC from the ground up. TACoS dropped from 22% to under 9% while revenue nearly tripled — and we finally know what every rupee is doing."

    — Founder, D2C home brand (SPN-verified engagement)

    Full case study
    Blinkit

    Fast-Growing F&B Brand

    Packaged Food · Q-commerce · 9-month engagement

    5.2×
    ROAS
    +340%
    GMV
    1,200+
    Dark stores

    "The collab ads playbook alone paid for the retainer in month one. We went from 3 cities to national dark-store coverage in under 9 months."

    — Growth Lead, F&B D2C brand

    Full case study
    Myntra

    Contemporary Apparel Label

    Fashion · EORS + PLA · 12-month engagement

    4.9×
    ROAS
    ₹1,842
    AOV
    -31%
    Returns

    "They cracked our PLA structure and cleaned up 2,000+ listings. EORS conversion doubled and our RTO dropped from 24% to 17%."

    — Head of Marketplaces, apparel brand

    Full case study
    Zepto

    Personal Care D2C

    Beauty & Personal Care · 6-month engagement

    4.4×
    ROAS
    38%
    Repeat rate
    97%
    Fill rate

    "Onboarding to launch in 21 days, sustained 4×+ ROAS from month two. The margin model they built is the most honest we've seen in Q-commerce."

    — Co-founder, personal-care brand

    Full case study
    500+ brands managed₹1000Cr+ GMV managed$100M+ revenue generated

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    Frequently Asked Questions