Zepto's fee structure looks similar to Blinkit but rewards velocity harder. Here's the 2026 cost stack — commission, fulfilment, expiry and trade — every brand should model before scaling.
8%–20% depending on category. Grocery and dairy at the low end (8%–12%), personal care at the top (14%–20%). Add handling ₹6–₹15/order and 5%–10% trade for blended cost.
Skip the spreadsheet — plug your SKUs into a live 2026 calculator built for this exact fee structure.
Actual rates depend on category, SLA and brand tier — treat as planning bands.
| Metric | Healthy range | Risk signal | Why it matters |
|---|---|---|---|
| Fruits & Vegetables | 8%–12% commission | Wastage above 3% | Perishables — expiry write-offs eat contribution fast. |
| Dairy & Eggs | 8%–10% commission | Cold-chain SLA breach | Low commission but strict SLA — dedicated cold-chain SKU planning needed. |
| Snacks & Beverages | 12%–16% commission | Slow rotation | Reasonable margin but shelf life dictates order frequency. |
| Personal Care & Beauty | 14%–20% commission | Trade above 10% | Highest commission — brands must be selective with visibility spend. |
| Home Care | 12%–16% commission | Bulk pack expiry | Larger SKUs risk stagnation; right-size packs for velocity. |
Commission is one of five levers — velocity and trade dominate.
Zepto rewards rotation. Slow-moving SKUs face de-listing before storage charges kick in — plan for 30–45 day cover.
Category page banners, search boost and combo placements typically 5%–10% of NRV.
₹6–₹15 per order — reduces with basket size and pack-size discipline.
Perishables must maintain 90%+ shelf life inbound. Anything below triggers full write-off.
Commission + handling + trade before wastage.
Brand-tier dependent.
Faster than Blinkit — Zepto rewards velocity.
8%–20% depending on category. Grocery and dairy at the low end (8%–12%), personal care at the top (14%–20%). Add handling ₹6–₹15/order and 5%–10% trade for blended cost.
Zepto's commission in 2026 is 8% to 20% based on category. Grocery/dairy sit at 8%–12%, snacks/beverages at 12%–16%, personal care/beauty at 14%–20%. With ₹6–₹15 handling and 5%–10% trade spend, blended take-rate is typically 20% to 36% of NRV.
Similar economics — Zepto rewards velocity harder, Blinkit rewards SOA depth. Most D2C brands run both to hedge dark-store availability and city coverage.
Zepto and Blinkit have similar cost stacks in 2026. Zepto rewards velocity and curated assortments; Blinkit tolerates deeper SKU counts and larger packs. Most scaling D2C brands run both platforms to hedge dark-store availability and city coverage.
Related reading: Zepto Fee Calculator • Zepto Onboarding • All India Marketplace Fees
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