Calculate your ACOS, ROAS, TACoS & break-even ACOS instantly. Find out if your Amazon PPC campaigns are actually profitable.
For break-even ACOS calculation:
ACOS = Ad Spend ÷ Ad Revenue × 100
Measures the efficiency of your ad campaigns in isolation. A 20% ACOS means you spend ₹20 on ads for every ₹100 in ad-attributed sales.
Good ACOS: 15–25% (varies by margin)
TACoS = Ad Spend ÷ Total Revenue × 100
Measures ad spend as a percentage of your total revenue (organic + ads). This is the more important long-term metric because it shows how ads drive overall business growth.
Good TACoS: 8–12% for mature products
"If your ACOS is high but TACoS is declining month-over-month, your ads are successfully building organic rank. This is the ideal growth pattern — ad spend drives organic visibility."
| Category | Average ACOS | Top 10% ACOS | Our Managed ACOS |
|---|---|---|---|
| Electronics | 25–35% | 12–18% | 15–20% |
| Fashion | 20–30% | 10–15% | 12–18% |
| Beauty | 22–32% | 12–16% | 14–19% |
| Home & Kitchen | 18–28% | 10–14% | 12–16% |
| Grocery | 15–22% | 8–12% | 10–14% |
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