Myntra commission is only the surface — markdowns, EOSS funding and returns decide fashion contribution. Here's the full 2026 fee stack for brands scaling on Myntra.
Skip the spreadsheet — plug your SKUs into a live 2026 calculator built for this exact fee structure.
Planning bands — actual rates depend on brand tier, exclusivity and category manager.
| Metric | Healthy range | Risk signal | Why it matters |
|---|---|---|---|
| Women's Western Wear | 22%–30% commission | Return rate above 35% | Fit-driven returns dominate — grading and size chart discipline required. |
| Women's Ethnic | 20%–28% commission | EOSS markdown fatigue | Higher AOV but strong markdown pressure in off-season. |
| Men's Casual | 20%–28% commission | Slow-moving fits | Lower returns than women's wear but higher price parity pressure. |
| Footwear | 22%–32% commission | Size mismatch RTO | Standard-size failures cost forward + reverse shipping. |
| Beauty & Personal Care | 25%–35% commission | Hygiene rejection | Opened returns are write-offs — plan pack size accordingly. |
Commission is only 40–60% of platform cost. These four levers dominate.
Participating in EOSS, BFF and category refresh usually costs 10%–25% of MRP in brand-funded markdown.
Fit-driven returns of 25%–40% are baseline. Each return burns forward + reverse shipping + reprocessing.
Banner, home carousel and search boost typically 4%–8% of NRV — pay-to-play for visibility.
Myntra enforces MRP parity across marketplaces. Deep discounts on other platforms trigger delisting or markdown escalation.
Commission + markdown + marketing + reverse cost.
Fashion brands often see 30–45 day settlement.
Concentrated in EOSS + BFF windows — plan inventory 90 days ahead.
20%–35% commission by category, plus 10%–25% markdown funding and 4%–8% marketing collab. Total deduction from MRP typically 30%–48% before returns.
Myntra's commission in 2026 is 20% to 35% depending on category and brand tier. Add 10%–25% markdown funding for EOSS/BFF and 4%–8% marketing collab, and total deduction from MRP typically lands 30% to 48% before return cost.
Yes — for brands with 60%+ gross margin, EOSS-priced MRP, disciplined size charts and hero-SKU focus. Brands with lower margin usually struggle after markdown and returns.
Myntra is profitable for fashion brands that price MRP with 30%–40% markdown headroom, keep return rate under 32%, and focus inventory on top 15% of SKUs. Lower-margin brands or those without EOSS planning typically see contribution erosion after markdown funding.
Related reading: Myntra Commission Calculator • Myntra Account Management • Myntra Seller Guide
Book a free 30-minute EOSS margin session with our fashion team — commission, markdown, returns and marketing collab.
Share your details and our team will contact you with the right next step.