The definitive side-by-side comparison of India's top 3 quick commerce platforms. Fees, delivery, onboarding, advertising, and which is best for your brand.
| Feature | 🟡 Blinkit | 🟣 Zepto | 🟠 Instamart |
|---|---|---|---|
| Parent Company | Zomato | Zepto (Independent) | Swiggy |
| Founded | 2013 (as Grofers) | 2021 | 2020 |
| Cities | 25+ | 15+ | 25+ |
| Dark Stores | 600+ | 400+ | 550+ |
| Avg Delivery Time | 10–12 min | 8–10 min | 12–15 min |
| Commission Rate | 2–18% | 3–20% | 2–15% |
| Onboarding Model | Open Self-Registration | Partner Portal | Curated / Invite-Based |
| Registration Fee | Free | Free | Free |
| Go-Live Time (Self) | 14–21 days | 17–28 days | 20–32 days |
| Go-Live Time (Agency) | 7–10 days | 10–14 days | 14–21 days |
| Payment Terms | T+7 to T+14 | T+7 to T+15 | T+7 to T+15 |
| Ad Platform | Self-serve + Managed | Managed | Managed |
| Funding Raised | $700M+ (via Zomato) | $1.3B+ | $800M+ (via Swiggy) |
| Strongest City | Delhi NCR | Mumbai | Bangalore |
Blinkit (Zomato-owned) has the largest dark store network (600+) and the simplest onboarding. Their open self-registration at seller.blinkit.com means any eligible brand can apply directly.
Zepto is the youngest but most aggressively growing platform. With 8–10 minute average delivery and $5B+ valuation, they're investing heavily in dark store expansion and ad tech.
Instamart's curated onboarding model means less competition per category. Once approved, brands enjoy higher visibility and better conversion rates compared to open platforms.
List on all three platforms for maximum Q-commerce reach. SW Cybernetics offers bundled multi-platform onboarding at discounted rates — one agency, one point of contact, three platforms.
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