Everything brands need to know about advertising on Blinkit. Ad formats, CPM rates, targeting options, and proven strategies to maximize ROI on India's #1 quick commerce platform.
Your product appears at the top of search results and category pages with a 'Sponsored' tag. Most similar to Amazon Sponsored Products. Best for driving direct sales.
Best for: All brands — highest ROI format
Full-width banners on Blinkit's home screen — first thing users see when they open the app. Ideal for new product launches, festive promotions, and brand awareness.
Best for: FMCG brands, new launches
Banners within specific category pages (e.g., 'Snacks', 'Personal Care'). Targets users already browsing your category with high purchase intent.
Best for: Category leaders, premium brands
A dedicated brand 'shop-in-shop' within Blinkit featuring your full product range. Users can browse your entire catalog in one place.
Best for: Large FMCG brands, D2C portfolios
Targeted push notifications sent to Blinkit users in specific geographies or segments. Very high engagement rate but limited inventory.
Best for: Flash sales, time-limited offers
Include product samples in existing Blinkit orders for your target demographic. Pay per sample distributed. Great for new brand discovery.
Best for: New product trials, D2C brands
| Ad Format | Pricing Model | Typical Cost | Expected CTR |
|---|---|---|---|
| Sponsored Products | CPC | ₹3–₹10 per click | 2–5% |
| Homepage Banners | CPM | ₹150–₹300 per 1000 views | 1–2% |
| Category Banners | CPM | ₹80–₹200 per 1000 views | 1.5–3% |
| Brand Shelf | Fixed + CPM | ₹1–5L per month | N/A (awareness) |
| Push Notifications | CPM | ₹200–₹500 per 1000 sends | 5–12% open rate |
| Sampling | Per unit | ₹15–₹50 per sample | 15–25% trial rate |
"Quick commerce advertising delivers 30–50% higher conversion rates than traditional marketplace ads because users open Blinkit with immediate purchase intent. Every impression is a potential instant order."
Run campaigns between 6–10 AM (breakfast), 11 AM–1 PM (lunch), and 6–9 PM (dinner prep) for maximum conversion.
Don't run generic campaigns. Target specific sub-categories where your product competes directly.
Sponsored Products + price discounts or combo offers yield 2x higher conversion vs ads alone.
Ads on out-of-stock products waste budget. Ensure 95%+ fill rate before increasing ad spend.
A/B test lifestyle vs product-focused banners. Include price point and key benefit in creative.
Increase budgets 50–100% during weekends, festivals, and IPL season when Blinkit usage surges.
Measure whether ads drive new customers vs cannibalize organic sales. Focus on new-to-brand metrics.
We manage Blinkit advertising for 200+ brands with 2–3x sales uplift. End-to-end: strategy, creative, campaign management, and reporting.
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