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Everything you need to start selling on India's fastest-growing grocery delivery platform. Registration, eligibility, fees, dark store setup, and growth strategies.
Swiggy Instamart is Swiggy's quick commerce vertical, delivering groceries and daily essentials in 15 minutes. With 550+ dark stores, it's one of India's top 3 Q-commerce platforms alongside Blinkit and Zepto. Instamart's curated catalog approach means less competition per category — giving approved brands higher visibility.
Reach out through Swiggy's partner page or work with an onboarding agency. Unlike Blinkit, Instamart follows a curated onboarding model — not all submissions are accepted.
Share company details, GST number, product portfolio, current distribution presence, and estimated monthly volume.
Instamart team evaluates your brand's fit based on category demand, price point, uniqueness, and existing competition in their catalog.
Submit GST certificate, FSSAI license, PAN card, cancelled cheque, brand authorization, and product test reports if required.
Create product catalog per Instamart's specifications: product name, EAN, MRP, selling price, weight, shelf life, images, and description.
Sign vendor agreement. Finalize commission rates (2–15%), payment terms, and city-wise dark store allocation.
Ship inventory to assigned Instamart dark stores. Products undergo quality check for packaging, shelf life, and barcode compliance.
Products go live on Swiggy Instamart after QC approval. Start monitoring orders, run promotions, and optimize listings.
| Fee Type | Rate | Details |
|---|---|---|
| Commission | 2–15% | Category-dependent — grocery 2–5%, personal care 8–12%, health 10–15% |
| Pick & Pack Fee | ₹8–₹20/order | Per-order picking and packing charge at dark store |
| Delivery Fee | ₹10–₹30/order | Last-mile delivery charge (varies by city and distance) |
| Storage Fee | ₹0.50–₹1.50/unit/day | Charged after free storage period (15–30 days) |
| Return Handling | ₹10–₹20/return | Applied for customer returns and quality rejections |
| Registration Fee | FREE | No upfront cost to register as an Instamart seller |
Use keyword-rich titles and high-quality pack shots. Instamart's curated catalog means less competition — well-optimized listings get significant visibility.
Use Swiggy's advertising platform to boost product visibility. Sponsored listings and banner ads drive impulse purchases during peak hours.
Start in Bangalore (Swiggy's HQ, strongest market) then expand to Mumbai, Delhi, Hyderabad. More cities = larger addressable market.
Out-of-stock products lose ranking rapidly. Maintain 95%+ fill rate. Use demand forecasting to prevent stockouts.
Participate in Swiggy's platform-wide sales events. Offer discounts, combo deals, and free delivery promotions during peak demand.
Bangalore and Mumbai drive India's highest demand for organic, premium, and health products on Instamart. Position accordingly.
We've onboarded 120+ brands on Swiggy Instamart with an average go-live time of 14 days. Get expert assistance from India's leading Q-commerce agency.
Free consultation with our Q-commerce team.
Share your details and our team will contact you with the right next step.