Everything you need to start selling on India's fastest 10-minute delivery platform. Registration, eligibility, fees, dark store setup, and proven growth strategies.
Zepto is India's fastest-growing quick commerce platform, pioneering 10-minute grocery delivery. Backed by over $1.3 billion in funding and valued at $5 billion+, Zepto operates 400+ dark stores across 15+ Indian cities — making it one of the most attractive channels for FMCG brands, D2C startups, and grocery suppliers.
Go to Zepto's brand/seller portal. Click 'Register as Partner' and create an account with your business email and phone number.
Enter company name, GST number, registered address, contact person, product category, and estimated monthly volume.
Upload GST certificate, FSSAI license, PAN card, cancelled cheque, brand authorization letter, and test reports if applicable.
Submit product details: name, EAN/barcode, MRP, selling price, weight, shelf life, product images, and description for each SKU.
Zepto team reviews your application (5–10 business days). They may request additional documents or category-specific certifications.
Once approved, Zepto assigns dark stores based on your selected cities. You receive inwarding instructions with minimum stock requirements.
Ship inventory to assigned dark stores. Products undergo quality checks — shelf life, packaging integrity, barcode scanning.
Products go live on the Zepto app after quality approval. Start monitoring orders, set up advertising, and optimize listings for visibility.
| Fee Type | Rate | Details |
|---|---|---|
| Commission | 3–20% | Varies by category — grocery 3–5%, personal care 10–15%, electronics 15–20% |
| Storage Fee | ₹0.80–₹1.80/unit/day | Tiered based on product size and storage duration |
| Fulfillment Fee | ₹12–₹35/order | Picking, packing, and last-mile delivery charge |
| Inwarding Fee | ₹5–₹12/unit | Per-unit fee for receiving inventory at dark store |
| Return Handling | ₹10–₹25/return | Applied for customer returns and quality rejections |
| Registration Fee | FREE | No upfront cost to register as a Zepto seller |
Use keyword-rich titles with brand + product + size. High-quality pack shots increase click-through rates by 35–50%.
Use Zepto's in-app advertising (banner ads, sponsored listings, push notifications) to boost visibility and drive impulse purchases.
Start with top metros (Mumbai, Delhi, Bangalore) and expand to Tier-2 cities as Zepto opens new dark stores.
Zepto penalizes out-of-stock products with lower ranking. Keep inventory topped up across all assigned dark stores.
Participate in Zepto's promotional events. Offer bundle deals, multi-buy discounts, and limited-time offers during peak hours.
Zepto requires minimum 60% shelf life remaining. Rotate stock proactively to prevent losses and maintain quality scores.
We've onboarded 150+ brands on Zepto with an average go-live time of 10 days. Get expert assistance from India's leading Q-commerce agency.
Free consultation with our Q-commerce team.
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