Everything you need to start selling on India's #1 quick commerce platform. Registration, eligibility, fees, dark store setup, and proven growth strategies.
Blinkit (formerly Grofers), owned by Zomato, is India's leading quick commerce platform delivering products in 10 minutes. With 600+ dark stores across 25+ Indian cities, Blinkit processes millions of orders daily — making it the fastest-growing retail channel in India.
Go to seller.blinkit.com and click 'Register as Seller'. Create an account with your business email and phone number.
Enter company name, GST number, registered address, contact person, and select your primary product categories.
Upload GST certificate, FSSAI license, PAN card, cancelled cheque, and brand authorization letter (if applicable).
Submit product details: name, EAN/barcode, MRP, selling price, weight, shelf life, product images, and description.
Blinkit team reviews your application (3–7 business days). They may request additional documents or clarifications.
Once approved, Blinkit assigns dark stores based on your selected cities. You receive inwarding instructions and minimum stock requirements.
Ship your inventory to assigned dark stores. Products go through quality check — shelf life, packaging integrity, barcode verification.
Products go live on Blinkit app after quality approval. Start monitoring orders, set up advertising, and optimize listings for visibility.
| Fee Type | Rate | Details |
|---|---|---|
| Commission | 2–18% | Varies by category — grocery 2–5%, personal care 8–12%, electronics 12–18% |
| Inwarding Fee | ₹5–₹15/unit | Per-unit fee for receiving inventory at dark store |
| Fulfillment Fee | ₹10–₹30/order | Picking, packing, and last-mile delivery charge |
| Storage Fee | ₹0.50–₹2/unit/day | Charged after free storage period (typically 15–30 days) |
| Return Handling | ₹10–₹20/return | Applied for customer returns and quality rejections |
| Registration Fee | FREE | No upfront cost to register as a Blinkit seller |
Use keyword-rich titles with brand + product + size/variant. High-quality images with clear pack shots increase CTR by 40%.
Use Blinkit's in-app advertising to boost visibility for new products. Target category keywords and competitor brand terms.
Start in top-5 cities (Delhi, Mumbai, Bangalore, Hyderabad, Pune) and expand based on demand data. More dark stores = more visibility.
Blinkit penalizes out-of-stock products with lower ranking. Maintain 95%+ fill rate across all dark stores.
Run deals during BBD (Big Billion Days), festivals, and weekend rush hours. Offer combos and multi-buy discounts.
Regularly rotate stock to prevent expiry losses. Blinkit requires minimum 60% shelf life remaining at inwarding.
If your launch is stuck, start with the exact bottleneck — approval rejection, catalog cleanup, or seller registration gaps.
Learn why applications get rejected and how to fix document, compliance, and category-readiness issues.
Fix barcode, image, pack-size, MRP, and shelf-life problems before your next SKU upload.
Review the full registration process, required documents, and verification timeline.
We've onboarded 200+ brands on Blinkit with an average go-live time of 7 days. Get expert assistance from India's leading Q-commerce agency.
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