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Everything you need to know about advertising on Zepto. Ad formats, CPM rates, targeting, and ROI optimization strategies for Q-commerce brands.
Zepto's in-app advertising ecosystem gives brands direct access to high-intent urban consumers who are ready to buy. Unlike social media ads where you compete for attention, Zepto users are already in "shopping mode" — leading to significantly higher conversion rates.
High-visibility display ads on Zepto's home screen, category pages, and search results. Ideal for brand awareness and new product launches. CPM: ₹100–₹250.
Boost your products to the top of search results and category pages. Pay per click or impression. Best for driving direct sales and competing with category leaders.
Send targeted push messages to Zepto users based on purchase history, location, and preferences. Great for flash sales and limited-time offers. CPM: ₹80–₹150.
Short-form video ads (6–15 seconds) shown during app browsing. High engagement format for brand storytelling and product demonstrations. CPM: ₹200–₹300.
| Ad Format | Pricing Model | Cost Range | Min Budget |
|---|---|---|---|
| Banner Ads | CPM | ₹100–₹250 | ₹25,000 |
| Sponsored Listings | CPC / CPM | ₹3–₹15 per click | ₹15,000 |
| Push Notifications | CPM | ₹80–₹150 | ₹20,000 |
| Video Ads | CPM / CPV | ₹200–₹300 | ₹50,000 |
| Brand Takeover | Fixed/Day | ₹1,00,000–₹5,00,000 | ₹1,00,000 |
Zepto sees highest orders between 9–11 AM and 6–9 PM. Schedule your ads during these windows for maximum impressions and conversions.
Test multiple banner designs, copy variations, and CTAs. Rotate creatives every 7–10 days to combat ad fatigue and maintain CTR.
Combine ads with price discounts or bundle offers. Products with active promotions see 2–3x higher ad click-through rates on Zepto.
Focus ad spend on cities where your products are stocked. Don't waste budget on cities without dark store inventory — check stock first.
Before running ads, ensure your titles, images, and descriptions are optimized. Sending traffic to poor listings wastes ad budget.
Monitor ROAS, CTR, and conversion rate weekly. Pause underperforming campaigns and reallocate budget to top performers.
Our Q-commerce advertising team has managed ₹10Cr+ in Zepto ad spend with average 4.5x ROAS.
Zepto Marketing Agency Services →Let our team audit your Zepto presence and create a custom ad strategy.
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