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What is DSP?
Demand-Side Platform — Amazon's programmatic advertising platform.
Detailed Explanation
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising solution that allows advertisers to buy display, video, and audio ads both on Amazon properties and across the web via Amazon's ad network. Unlike Sponsored Products which target in-Amazon shoppers, DSP enables upper-funnel awareness and retargeting of audiences who viewed your products but didn't purchase. DSP uses Amazon's first-party shopping data for precise targeting including: in-market audiences, lifestyle segments, lookalike audiences, and retargeting pools. Minimum budgets in India typically start at ₹5-10 lakhs/month.