Complete guide to Amazon DSP advertising in India. Covers programmatic display ads, audience targeting, retargeting, costs, and when to use DSP vs Sponsored Display.
🎯 TL;DR
Amazon DSP is programmatic display advertising that reaches shoppers on Amazon, IMDb, Twitch, and 1000+ external sites. Unlike Sponsored Products (self-serve, CPC), DSP is managed-service with CPM pricing. Minimum budget: ₹3-5 lakh/month. Best for brand awareness, retargeting, and reaching shoppers outside Amazon. Use our Amazon DSP service for managed campaigns.
Amazon Demand-Side Platform (DSP) allows advertisers to programmatically buy display, video, and audio ads across Amazon's owned properties and external publishers. Unlike self-serve Sponsored Products, DSP leverages Amazon's first-party shopping data for audience targeting.
| Feature | Amazon DSP | Sponsored Display |
|---|---|---|
| Access | Managed service / Agency | Self-serve in Seller Central |
| Pricing | CPM (cost per 1000 impressions) | CPC (cost per click) |
| Minimum Budget | ₹3-5 lakh/month | ₹100/day |
| Reach | Amazon + external web | Amazon properties only |
| Audience Options | In-market, lifestyle, lookalike, custom | Views, purchases, product targeting |
| Requires Seller Account? | No (even non-Amazon sellers) | Yes + Brand Registry |
| Campaign Type | CPM Range | Expected ROAS |
|---|---|---|
| Retargeting | ₹150-300 | 8-15x |
| In-Market | ₹200-400 | 3-6x |
| Awareness | ₹100-250 | 1-3x |
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