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What is PPC?
Pay-Per-Click advertising where advertisers pay per click.
Detailed Explanation
PPC (Pay-Per-Click) is an advertising model where advertisers pay a fee each time their ad is clicked. On Amazon, PPC includes three ad formats: Sponsored Products (appear in search results and product pages), Sponsored Brands (banner ads at top of search), and Sponsored Display (retargeting ads on and off Amazon). Amazon PPC operates on a second-price auction model — you bid a maximum CPC but only pay $0.01 more than the next highest bidder. Effective PPC management involves keyword research, bid optimization, negative keyword targeting, and campaign structure optimization.