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What is Sponsored Brands?
Amazon's ad format with brand logo, headline, and multiple products.
Detailed Explanation
Sponsored Brands (formerly Headline Search Ads) is Amazon's premium ad format that features a custom headline, brand logo, and up to three products. These ads appear at the top of search results — the most visible ad placement on Amazon. Sponsored Brands can drive traffic to a Brand Store (recommended for brand building) or a custom landing page. Video Sponsored Brands (autoplaying video ads in search) have emerged as a high-performing format with 2-3x higher CTR than static Sponsored Brands. Requires Brand Registry enrollment.