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Reach audiences beyond search with programmatic display, video, and audio ads powered by Amazon's first-party shopping data. Full-funnel campaigns on and off Amazon.
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising solution that enables brands to reach audiences across Amazon-owned properties and the open web using Amazon's unmatched first-party shopping data.
Unlike Sponsored Ads which target search intent, DSP enables audience-based targeting — retargeting product viewers, reaching in-market shoppers, building custom audiences via AMC, and driving brand awareness through video and OTT formats.
Amazon DSP lets you reach audiences both on and off Amazon through programmatic display, video, and audio ads across the open web.
Leverage Amazon's 1st-party shopping data to target in-market, lifestyle, and custom audiences with unmatched precision.
Build awareness, drive consideration, and retarget shoppers with coordinated campaigns across display, video, and audio formats.
Access Amazon Marketing Cloud for cross-channel attribution, path-to-purchase analysis, and custom audience insights.
Static and dynamic display ads served across Amazon-owned properties (IMDb, Kindle, Fire TV) and premium third-party sites through Amazon Publisher Services.
In-stream and out-stream video ads on Amazon OTT (Fire TV Stick), Twitch, IMDb TV, and premium publisher inventory for maximum brand impact.
Reach listeners on Amazon Music's ad-supported tier and Alexa-enabled devices with 10-30 second audio spots and companion banners.
Interactive and responsive ad creatives including shoppable ads, countdown timers, and dynamic e-commerce creatives that auto-populate product details.
Amazon DSP is the demand-side platform for programmatic display, video, and audio ads — managed by SW Cybernetics for 80+ Indian and global brands.
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that allows advertisers to buy display, video, and audio ads both on Amazon-owned sites (like IMDb, Kindle, Fire TV) and across the open web. It uses Amazon's first-party shopping data for precise audience targeting.
Amazon DSP managed service typically requires a minimum monthly spend of ₹5-10 lakhs. Through SW Cybernetics as your DSP partner, we can help you access DSP at competitive thresholds and optimize spend for maximum ROI regardless of budget size.
Sponsored Ads (Products, Brands, Display) are self-serve, keyword/product-targeted, and appear only on Amazon. Amazon DSP is programmatic, uses audience-based targeting, and reaches shoppers both on and off Amazon — ideal for brand awareness, retargeting, and full-funnel marketing.
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