Ready to scale your brand?

    Book a free strategy call

    Back to Knowledge BaseE-commerce Guide

    How to Sell on Shopify India 2026: Complete D2C Store Setup Guide

    Amogh SachdevMarch 30, 202622 min read
    Quick summary

    Complete guide to setting up a Shopify store in India. Covers store setup, payment gateways, shipping integration, marketing, and scaling your D2C brand.

    🎯 TL;DR

    Shopify India plans start at ₹1,994/month. Set up: choose plan → add products → configure Razorpay/PayU payments → integrate Shiprocket for logistics → launch marketing. Best for D2C brands wanting full control. For marketplace selling, use Amazon or Flipkart instead.

    Why Choose Shopify for India?

    Shopify powers 4.8M+ stores globally. For Indian D2C brands, it offers:

    • Indian payment gateways: Razorpay, PayU, Cashfree, UPI integration
    • Shipping partners: Shiprocket, Delhivery, BlueDart integrations
    • COD support: Essential for India (60% orders are COD)
    • GST compliance: Built-in tax calculations
    • Multi-language: Hindi, Tamil, Bengali storefronts

    Shopify India Pricing 2026

    PlanPriceBest For
    Basic₹1,994/monthNew businesses, testing products
    Shopify₹5,594/monthGrowing businesses, 5+ staff
    Advanced₹22,680/monthScaling brands, advanced reports

    Step-by-Step Setup

    1. Sign up at shopify.in — 3-day free trial available
    2. Choose a theme — Dawn (free) or premium themes (₹10K-25K one-time)
    3. Add products — Title, description, images, pricing, inventory
    4. Set up payments — Add Razorpay or PayU for UPI, cards, net banking
    5. Configure shipping — Integrate Shiprocket for pan-India delivery
    6. Set up domain — Custom domain (₹800-1,500/year) or use .myshopify.com
    7. Enable COD — Essential for Indian market
    8. Launch — Start with Instagram ads + Google Shopping

    Shopify vs Marketplaces

    FactorShopifyAmazon/Flipkart
    TrafficYou drive itBuilt-in millions
    MarginsHigher (no commission)Lower (5-25% commission)
    Brand ControlFullLimited
    Customer DataYou own itPlatform owns it

    Pro tip: Most successful Indian brands sell on BOTH — Shopify for D2C + marketplaces for reach. Read our marketplace brand agency services.

    FAQ

    Is Shopify worth it in India?

    Yes, if you're building a brand. For pure reselling, Meesho (zero cost) or Amazon (built-in traffic) are better starting points.

    Can I sell on Shopify without GST?

    Yes, Shopify doesn't require GST. But GST is legally mandatory if turnover exceeds ₹20 lakh.

    Need Help Building Your D2C Brand?

    We help brands sell across Shopify, Amazon, Flipkart, and 15+ marketplaces.

    D2C Agency · Marketplace Activation

    Share this article:

    Ready to Scale Your Brand on Amazon?

    Book a strategy call with our experts to discuss your growth goals

    Related Articles

    Step-by-step guide to starting a dropshipping business in India. Covers supplier sourcing, platform selection, legal requirements, marketing, and scaling strategies.

    30 Mar 2026
    Read More

    Data-driven list of the most profitable products to sell online in India. Covers trending categories, margin analysis, sourcing strategies, and platform recommendations.

    30 Mar 2026
    Read More

    Step-by-step guide to selling handmade products online. Covers platform selection, pricing, photography, legal requirements, and marketing strategies.

    30 Mar 2026
    Read More