Step-by-step guide to selling handmade products online. Covers platform selection, pricing, photography, legal requirements, and marketing strategies.
🎯 TL;DR
Sell handmade products on Amazon Karigar, Flipkart Samarth, Meesho, Etsy, or your own Shopify store. No GST needed below ₹20L turnover. Focus on: professional photography, storytelling descriptions, Instagram marketing, and competitive pricing. Best categories: jewelry, home décor, candles, soaps, and embroidered textiles.
| Platform | Commission | Best For |
|---|---|---|
| Amazon Karigar | 5-15% | Artisans, government support |
| Flipkart Samarth | 0-5% | Rural artisans, lower fees |
| Meesho | 0% | No GST needed, tier-2/3 buyers |
| Etsy | 6.5% | International buyers, premium pricing |
| Instagram/WhatsApp | 0% | Direct selling, brand building |
Formula: Material Cost + Labor (₹ per hour × hours) + Packaging + Platform Fee + Shipping + Profit Margin (30-50%)
Not if your annual turnover is below ₹20 lakh. On Meesho, GST isn't required at all for most categories.
Start with Instagram + WhatsApp for zero investment. Scale to Amazon Karigar for reach.
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