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Everything you need to start, grow & scale your Amazon India business. From seller registration to ₹1 Crore+ monthly revenue — this is the definitive guide by an agency that has launched 500+ brands on Amazon.
Visit sellercentral.amazon.in and click 'Start Selling'. You'll need your GST number, PAN card, bank details, and a valid phone number. Choose between Individual (no monthly fee, ₹99/sale) or Professional (₹499/month, unlimited listings) selling plans. For most serious sellers, the Professional plan pays for itself within 5 sales.
Amazon Onboarding Services →Identify profitable products using criteria: ₹300-₹3000 price range, 30%+ margin after Amazon fees, BSR (Best Seller Rank) indicating demand, manageable competition (not dominated by Amazon or established brands). Source from manufacturers on IndiaMart, TradeIndia, or local markets. For private label, find OEM manufacturers willing to customize with your branding.
Product Sourcing Guide →Your listing is your 24/7 salesperson. Optimize: Title (150-200 chars with main keyword + brand + key features), 5 Bullet Points (benefit-focused, keyword-rich), Product Description (HTML formatted, address objections), 7+ Images (main image on white background, lifestyle shots, infographics, size charts), A+ Content (for brand-registered sellers — increases conversion by 5-15%).
Catalog Management Services →Calculate your break-even price considering: product cost + shipping to Amazon + referral fee (8-15%) + closing fee + FBA fees + GST (18% on Amazon fees) + returns (5-15% depending on category). Use Amazon's Revenue Calculator to model scenarios. Price 5-10% below the dominant competitor for initial traction, then adjust based on demand and reviews.
Amazon Fee Calculator →FBA (Fulfilled by Amazon): Ship inventory to Amazon fulfillment centers. They handle storage, picking, packing, shipping, returns, and customer service. Products get Prime badge (40% higher conversion). Best for fast-moving, lightweight products. FBM (Fulfilled by Merchant): You handle fulfillment. Better margins on heavy/bulky items. Use Easy Ship or Self Ship. Recommended: Start with FBA for your top products.
FBA Management Services →New products have zero organic ranking, so advertising is essential for launch. Start with Auto campaigns (₹500-₹1000/day per product) to discover converting keywords. After 2 weeks, create Manual campaigns with exact-match keywords from your auto campaign data. Target competitor ASINs with Product Targeting ads. Budget 25-40% of revenue for advertising in the first 90 days.
Amazon Marketing Services →Track key metrics daily: Sessions, Conversion Rate, ACoS, Organic Ranking, Buy Box %. Weekly: Harvest keywords from search term reports, add negative keywords, adjust bids. Monthly: Review product P&L, optimize pricing, update images/content based on customer feedback. Quarterly: Expand to new products, enter new categories, consider Amazon Global Selling for international markets.
Amazon Account Management →Going out of stock kills organic ranking. Maintain 30-45 days of inventory buffer. Use our Inventory Forecaster tool to plan reorders.
Listings with 7+ images and infographics convert 2-3x better. Budget ₹3,000-₹8,000 per product for professional photography.
Products with 15+ reviews see significantly higher conversion. Use Amazon's 'Request a Review' button, enroll in Vine (if eligible), and ensure excellent product quality.
Build a brand. Register your trademark, enroll in Amazon Brand Registry, create A+ Content, and build a Brand Store. Branded products command 20-40% premium.
We've launched 500+ brands on Amazon India. From account setup to ₹1Cr+ monthly revenue — our team handles everything. Talk to our Amazon experts.
Everything you need to know about starting an Amazon India business
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