Step-by-step guide to Amazon GTIN exemption in India. Covers eligibility, application process, required documents, common rejection reasons, and brand approval alternatives.
🎯 TL;DR
GTIN (Global Trade Item Number) exemption allows you to list products on Amazon India without UPC/EAN barcodes. Apply through Seller Central > Catalog > Add Products > GTIN Exemption. You'll need your brand name, product images, and packaging photos. Approval takes 24-72 hours. For long-term benefits, consider Amazon Brand Registry instead.
A GTIN (Global Trade Item Number) includes UPC, EAN, ISBN, and JAN barcodes. Amazon normally requires GTINs for listing products, but many Indian sellers — especially those selling unbranded, handmade, or local products — don't have these barcodes. GTIN exemption lets you list without them.
Who needs GTIN exemption?
| Document | Format | Details |
|---|---|---|
| Product Image | JPEG/PNG, min 500x500 | Clear photo of the actual product |
| Packaging Image | JPEG/PNG, min 500x500 | Must show brand name on packaging |
| Authorization Letter (if branded) | Letter from brand owner authorizing you to sell |
| Feature | GTIN Exemption | Brand Registry |
|---|---|---|
| Requirement | Product images | Registered trademark |
| A+ Content | ❌ No | ✅ Yes |
| Brand Store | ❌ No | ✅ Yes |
| Counterfeit Protection | ❌ No | ✅ Yes |
| Best For | Quick listing, unbranded items | Serious brand building |
Our recommendation: Get GTIN exemption for immediate listing, then invest in trademark registration for Brand Registry within 6-12 months.
Yes, applying for GTIN exemption on Amazon India is completely free. There are no charges for the application or approval.
Amazon typically approves GTIN exemption requests within 24-72 hours. Some categories may take up to 5 business days.
No. Some categories like Electronics, Books, and certain branded categories require GTIN. You can apply for exemption in most categories including Home & Kitchen, Clothing, Handmade, and Beauty.
Step-by-step checklist with required documents, application screenshots, common rejection fixes, and brand approval alternative pathways.
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