Amazon Seller Registration India 2026: Complete Step-by-Step Guide to Start Selling

Why Sell on Amazon India in 2026?

Amazon India is the largest e-commerce marketplace in India with 350+ million monthly visitors, ₹50,000 Crore+ annual GMV, and 12 Lakh+ active sellers. In 2026, selling on Amazon India offers:

• Massive Customer Base: 200+ million Prime members in India with high purchase intent
• FBA Infrastructure: 60+ fulfillment centers across India for 1-2 day delivery
• Brand Building: A+ Content, Brand Stores, Posts, and Live shopping features
• Global Reach: Amazon Global Selling to export to USA, UAE, UK, and 200+ countries
• Advertising Platform: Sophisticated PPC platform for targeted advertising

Documents Required for Amazon Seller Registration

Document	Required?	Details
GST Number	✅ Mandatory	Required for all categories except books
PAN Card	✅ Mandatory	Individual PAN or Business PAN
Bank Account	✅ Mandatory	Current account preferred; savings accepted
Phone Number	✅ Mandatory	Active mobile number for OTP verification
Email ID	✅ Mandatory	Use a dedicated business email
FSSAI License	Food Only	Required for grocery, food & beverages
Trademark	Optional	Required for Brand Registry & A+ Content

Step-by-Step Registration Process

Step 1: Visit Amazon Seller Central

Go to sellercentral.amazon.in and click "Register Now." You'll need to create a new Amazon account or use an existing one (we recommend creating a separate business account).

Step 2: Enter Business Details

Select your business type: Individual, Proprietorship, Partnership, LLP, or Private Limited. Enter your legal business name as it appears on your GST certificate.

Step 3: GST & Tax Information

Enter your 15-digit GSTIN. Amazon verifies this against the GST portal. Ensure your business name matches exactly. If selling in multiple states, you'll need GST registration for each state.

Step 4: Bank Account Verification

Add your bank account details (account number, IFSC code). Amazon deposits ₹1-₹2 for verification. This takes 24-48 hours. The account name must match your registered business name.

Step 5: Product Category Selection

Select your primary selling categories. Some categories (jewelry, automotive, health supplements) require additional approval. Apply for category-specific ungating if needed.

Step 6: Listing Your First Product

Use Amazon's listing creation tool or match an existing ASIN. For new products, provide: product title, description, bullet points, images, price, and shipping information.

Step 7: Shipping & Fulfillment Setup

Choose between FBA (Fulfilled by Amazon) or FBM (Fulfilled by Merchant). FBA is recommended for most sellers — it provides Prime badge, faster delivery, and higher Buy Box win rate.

GST Registration for Amazon Sellers

GST registration is mandatory for selling on Amazon India (except for the Books category). Here's what you need to know:

• Threshold: GST registration is required regardless of turnover when selling online
• Type: Regular GST registration (not composition scheme for interstate sellers)
• Timeline: GST registration typically takes 7-15 working days
• TCS: Amazon deducts 1% TCS (Tax Collected at Source) on your sales

📖 Read our detailed guide: How to Get GST Number for Amazon Selling

Seller Central Dashboard Setup

After registration, set up these critical configurations:

1. Shipping Settings: Configure shipping templates with delivery timelines
2. Return Address: Set your return/warehouse address
3. Notification Preferences: Enable order notifications via email and SMS
4. Tax Settings: Configure TDS/TCS and HSN code mappings
5. Brand Registry: If you have a trademark, enroll in Amazon Brand Registry

Creating Your First Product Listing

Your first listing determines your initial success. Follow these optimization tips:

• Title: Include primary keyword, brand name, key features (max 200 characters)
• Images: 7+ images — main image (white background), lifestyle, infographic, size chart
• Bullet Points: 5 benefit-focused bullets addressing buyer objections
• Price: Research competitor pricing and use a competitive launch price
• Backend Keywords: Use all 250 bytes with relevant search terms

🛠️ Grade your listing quality with our free Listing Quality Grader

FBA vs FBM: Choosing Your Fulfillment

For new sellers, we strongly recommend starting with FBA (Fulfilled by Amazon):

Feature	FBA	FBM
Prime Badge	✅ Yes	❌ No
Buy Box Win Rate	High (70-90%)	Lower (30-50%)
Delivery Speed	1-2 days	3-7 days
Returns Handling	Amazon handles	Seller handles
Storage Fees	₹25-₹45/cu ft/month	Your cost

📖 Detailed FBA vs FBM comparison →

Common Registration Mistakes to Avoid

1. GST Name Mismatch: Business name in GST certificate must exactly match Amazon registration
2. Wrong Business Type: Selecting "Individual" when you have a company registration limits future options
3. Savings Account: While accepted, a current account looks more professional and avoids TDS issues
4. Category Restrictions: Some categories need approval — don't assume you can list anything immediately
5. Multiple Accounts: Amazon allows only ONE seller account per entity — multiple accounts lead to permanent suspension

Frequently Asked Questions

Is Amazon seller registration free?

Yes, Amazon seller registration is completely free. There are no upfront fees or monthly subscriptions for the Individual plan. The Professional plan costs ₹499/month but is recommended only after you're selling 30+ items/month.

How long does Amazon seller registration take?

The registration process takes 15-30 minutes. Account verification (GST and bank) takes 24-72 hours. Complete setup including first listing can be done within 3-5 days.

Can I sell on Amazon without GST?

Only the Books category is exempted from GST. All other categories require a valid GSTIN. If you don't have GST registration, apply on the GST portal first — it takes 7-15 days.

What is the minimum investment to start selling on Amazon India?

Minimum investment breakdown: GST registration (₹500-₹2,000 via CA), product inventory (varies), product photography (₹2,000-₹5,000), and packaging materials (₹1,000-₹3,000). Total minimum: ₹10,000-₹25,000 to start.

Related Guides: How to Start Amazon Seller Business · Amazon Onboarding Service · Amazon Seller Fees Breakdown · Amazon Profit Calculator