Amazon Seller Central India 2026: Complete Dashboard Guide for Beginners

Seller Central Dashboard Overview

When you log into sellercentral.amazon.in, you'll see:

• Sales Summary: Today's orders, units, revenue at a glance
• Account Health: Policy violations, ODR, late shipment rate
• Buy Box %: Percentage of time you're winning the Buy Box. See our Buy Box guide
• Notifications: Policy alerts, listing issues, performance warnings

Key Sections Explained

1. Catalog

Where you create and manage product listings. Key actions: Add a Product, Complete Your Drafts, Upload via Spreadsheet. For listing optimization tips, read our listing optimization guide.

2. Inventory

Manage stock levels, set replenishment alerts, handle FBA shipments. Link: Inventory Management services.

3. Orders

Process, confirm, and ship orders. Track delivery status. Handle cancellations and returns.

4. Advertising

Create Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Read our Amazon PPC tutorial and ACoS/TACoS guide.

5. Reports

Business Reports (sales, traffic), Search Term Reports (advertising keywords), Payment Reports (settlements). Use for keyword research.

6. Account Health

Monitor Order Defect Rate (<1%), Late Shipment Rate (<4%), and policy compliance. Read our Account Health Rating guide.

Essential Daily Tasks

1. Check and confirm new orders
2. Review account health notifications
3. Monitor advertising spend and ACoS
4. Respond to customer messages (within 24 hours)
5. Check inventory levels and restock alerts

FAQ

What's the difference between Seller Central and Vendor Central?

Seller Central (3P) — you sell directly to customers. Vendor Central (1P) — you sell to Amazon wholesale. Read our detailed comparison.

How do I get started on Seller Central?

Register at sellercentral.amazon.in. You'll need GST, PAN, bank account, and product images. Follow our step-by-step registration guide.