Back to GlossaryAdvertising
What is Sponsored Products?
Amazon's CPC ad format promoting individual product listings.
Detailed Explanation
Sponsored Products is Amazon's most popular ad format where individual product listings are promoted in search results and product detail pages. These keyword-targeted, cost-per-click ads appear alongside organic results and are marked with a 'Sponsored' label. Sponsored Products typically drive the highest ROAS among Amazon ad types because they target shoppers with high purchase intent. Campaign types include: Automatic (Amazon chooses keywords), Manual Keyword (seller targets specific keywords), and Manual Product (target competitor ASINs). Budget allocation: most sellers dedicate 60-70% of ad spend to Sponsored Products.