What is Brand Registry?

Detailed Explanation

Amazon Brand Registry is a free program that gives brand owners enhanced tools to protect their intellectual property and create a better customer experience. Requirements include an active registered trademark (or pending application in some countries). Benefits include: access to A+ Content and Brand Store, Sponsored Brands ads, Brand Analytics data, automated IP protection tools, Transparency serial codes, Project Zero (self-service counterfeit removal), and Manage Your Experiments (A/B testing). In India, you need a trademark registered with the Indian Trademark Registry.