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What is CTR?
Click-Through Rate — percentage of people who click after seeing an ad.
Detailed Explanation
CTR (Click-Through Rate) measures the effectiveness of your ad or listing at attracting clicks. It's calculated as (Clicks ÷ Impressions) × 100. On Amazon, average CTR for Sponsored Products is 0.3-0.5%, while well-optimized campaigns achieve 0.7-1.5%+. A high CTR indicates your main image, title, price, and ratings are compelling to shoppers. Low CTR suggests issues with relevance, pricing, or creative quality. CTR directly impacts your ad's quality score, which affects ad placement and CPC — higher CTR ads get better positions at lower costs.