What is BSR?

Detailed Explanation

BSR (Best Sellers Rank) is Amazon's ranking of products based on recent sales velocity within their category and subcategory. A lower BSR number indicates higher sales. BSR is updated hourly and considers both recent sales and historical sales data, with more weight given to recent orders. A BSR of #1 means the product is the top seller in that category. BSR is category-specific — a product can have different BSRs in different categories. While BSR doesn't directly affect search ranking, it's an excellent indicator of competitive performance and demand.