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What is A+ Content?
Enhanced product descriptions with rich media on Amazon.
Detailed Explanation
A+ Content (formerly Enhanced Brand Content or EBC) allows brand-registered sellers on Amazon to replace the standard product description with rich media including high-quality images, comparison charts, formatted text, and brand storytelling modules. A+ Content has been shown to increase conversion rates by 3-10% on average. Premium A+ Content (A++) offers even richer features like interactive hover hotspots, video, and larger image modules. To access A+ Content, sellers must enroll in Amazon Brand Registry with a registered trademark.