Complete tutorial on creating Amazon A+ Content (Enhanced Brand Content). Covers module selection, image guidelines, copywriting tips, and real examples that increased conversions by 25%.
What is Amazon A+ Content (Enhanced Brand Content)?
A+ Content (formerly called Enhanced Brand Content or EBC) allows brand-registered sellers to replace their standard text description with rich media layouts featuring custom images, comparison charts, brand stories, and enhanced text. It appears in the product description section of your listing.
According to Amazon's own data, A+ Content can increase sales by 3-10% on average, with well-designed pages driving up to 25% conversion improvement. For brands selling on Amazon India, this is one of the highest-ROI activities you can invest in.
Prerequisites: What You Need Before Creating A+ Content
Brand Registry: You must be enrolled in Amazon Brand Registry (requires a registered trademark)
Brand ownership: Only the brand owner or authorized agent can create A+ Content
High-resolution images: Minimum 970px wide, recommended 2000px for zoom functionality
Content plan: Decide what story you want to tell — USPs, ingredients, brand heritage, usage instructions
Types of A+ Content on Amazon India
1. Basic A+ Content (Free for All Brand-Registered Sellers)
Choose from 17 module types
Add up to 5 modules per ASIN
Mix text, images, and comparison charts
Available for all brand-registered sellers at no cost
Module 5 — Standard Tech Specs: Detailed specifications or certifications
Step 4: Design Your Images
Image specifications for A+ Content modules:
Standard Image Header: 970 x 600 pixels
Four Image Quadrant: 220 x 220 pixels each
Comparison Chart Images: 150 x 300 pixels
Single Image: 970 x 300 pixels (banner) or 300 x 300 pixels (inline)
File format: JPEG or PNG, max 2MB per image
RGB color mode (not CMYK)
Pro tip: Use lifestyle images showing the product in use, not just white-background studio shots. Our product photography team specializes in A+ Content imagery.
Step 5: Write Compelling Copy
A+ Content copywriting best practices:
Lead with benefits, not features — "Wake up to salon-smooth hair" not "Contains argan oil"
Use short paragraphs — 2-3 sentences max per text block
Include keywords naturally — A+ text is now indexed for search
Add social proof — "Trusted by 50,000+ customers" or certification badges
Create urgency — "Limited edition" or "Best-selling in category"
Step 6: Apply to ASINs
After designing your A+ Content, apply it to specific ASINs. You can apply the same A+ Content to multiple ASINs within the same brand — great for product line consistency.
Step 7: Submit for Review
Amazon reviews A+ Content within 24-72 hours. Common rejection reasons:
Making claims without substantiation ("best in India", "#1 rated")
Including competitor brand names
Mentioning pricing, promotions, or discounts
Using contact information or external links
Blurry or low-resolution images
A+ Content Best Practices That Drive 25%+ Conversion Lift
Tell a brand story first: Start with who you are and why you exist before diving into product details
Use comparison charts strategically: Compare your variants or show vs. generic alternatives (don't name competitors)
Mobile-first design: 70%+ of Amazon India traffic is mobile — test how modules look on small screens
Include lifestyle images: Products in real-life scenarios convert 30% better than studio shots alone
Cross-sell within A+ Content: Link to complementary products in your catalog
Update quarterly: Refresh A+ Content for seasonal relevance and new features
Common A+ Content Mistakes to Avoid
Text-heavy modules: Customers scan, they don't read. Keep text minimal.
Ignoring mobile view: Preview on mobile before submitting — some modules look terrible on small screens
Generic stock images: Use real product photos. Customers can spot stock imagery instantly.
No call to action: Every module should guide the customer toward purchase
Same content for all ASINs: Customize for each product's unique selling points
Frequently Asked Questions
Q1: Is A+ Content free on Amazon India?
Yes. Basic A+ Content is completely free for all brand-registered sellers. Premium A+ Content may have eligibility requirements but is also free when available.
Q2: Does A+ Content improve Amazon SEO rankings?
Yes, since 2024. Amazon now indexes A+ Content text for search. Including relevant keywords in your A+ copy can improve organic search visibility.
Q3: Can I use videos in A+ Content?
Only in Premium A+ Content. Standard A+ supports images and text only. However, you can add video separately through the "Product Videos" section in your listing.
Q4: How long does A+ Content take to go live?
After approval (24-72 hours), A+ Content typically appears on the listing within 24 hours. Sometimes it takes up to 7 days for full propagation.
Q5: Can I A/B test different A+ Content designs?
Yes. Amazon offers the "Manage Your Experiments" feature for brand-registered sellers. You can run A/B tests on A+ Content and measure which version drives more sales.
Q6: What's the difference between A+ Content and Brand Story?
Brand Story is a horizontal scrolling carousel that appears above A+ Content. It tells your brand narrative across multiple products. A+ Content focuses on individual product details. Use both together for maximum impact.
Q7: Can I create A+ Content without Brand Registry?
No. Brand Registry is mandatory. If you don't have a trademark, start the application process — it takes 4-6 months in India. Meanwhile, optimize your standard product description with HTML formatting.
Q8: How do I measure A+ Content performance?
Track conversion rate (Unit Session Percentage) in Business Reports before and after adding A+ Content. Also monitor the "Manage Your Experiments" results if running A/B tests.
Need help creating high-converting A+ Content for your Amazon listings? SW Cybernetics has designed A+ Content for 500+ brands with an average 20% conversion lift.