Myntra Marketplace vs JIT Model (2026)
Myntra runs two operating models: Marketplace (inventory sits in Myntra FCs) and JIT (inventory stays with you and ships against orders). Choose wrong and you either pay for storage you don't need or miss SLAs and lose visibility.
Established brands with ≥₹3Cr Myntra ARR and stable bestsellers should be on Marketplace for SLA and visibility. New brands and long-tail catalogues should stay on JIT to preserve working capital.
Marketplace (MP) Model vs JIT (Just-in-Time) Model — side by side
| Dimension | Marketplace (MP) Model | JIT (Just-in-Time) Model |
|---|---|---|
| Inventory location | Myntra FC | Your warehouse |
| Dispatch SLA | ✓Same-day, Myntra ships | 24–48h, you ship |
| Storage fee | Charged per cbm/month | ✓None (your cost) |
| Commission | Category commission | Same commission |
| Discount funding | ✓Split with Myntra during EORS/BFCM | Fully yours |
| Best for scale | Yes — hero SKUs at scale | Yes — long tail and seasonal |
| Working capital lock | 3–6 weeks in FC | ✓Only what's in your warehouse |
Who should pick which
Pick Marketplace (MP) Model if…
- Brands with proven bestsellers doing 100+ units/month per SKU
- Categories where dispatch speed drives CVR (footwear, essentials)
- Brands running heavy PLA / Direct-to-Feed ads
Pick JIT (Just-in-Time) Model if…
- Brands under ₹3Cr Myntra ARR
- Fashion labels with wide, seasonal catalogues
- Anyone wanting to protect working capital
FAQ
Can I run both Marketplace and JIT on Myntra?
Yes. Best practice is to Marketplace-stock your top 20% velocity SKUs (Pareto) and keep the long tail on JIT to save storage and working capital.
How does discount funding differ?
On Marketplace, Myntra co-funds a chunk of EORS / BFCM discounts on hero SKUs. On JIT, you fund 100% of any promo pricing. This is a major reason large brands MP-stock during sale events.
What's the SLA delta between the two?
Marketplace typically dispatches same-day and delivers 1–3 days. JIT usually adds 24–48h to dispatch, so total 3–5 days. In fashion this can be worth 5–8% CVR.
Related guides & tools
Not sure which model fits your brand?
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