Amazon DSP campaigns burning ₹8L/month with 0.2% CTR and no measurable ROAS
DSP CTR
+800%
Overall ROAS
+740%
New Customers
+1,400%
Brand Awareness
+200%
Amazon DSP campaigns burning ₹8L/month with 0.2% CTR and no measurable ROAS
DSP overhaul with audience segmentation and creative refresh
DSP CTR
0.2%
Before
1.8%
After
Overall ROAS
0.5x
Before
4.2x
After
New Customers
800/mo
Before
12K+/mo
After
Brand Awareness
Low
Before
3x Searches
After
Sports - Footwear & Apparel — +800% DSP CTR | Sports & Fitness case study
Sports - Footwear & Apparel • Case study
How SW Cybernetics helped Sports - Footwear & Apparel, a Sports & Fitness brand, achieve +800% DSP CTR in 3 months.
Amazon Marketing Cloud audience overlap analysis
Sequential messaging across display and video
Dynamic creative optimization with A/B testing
Cross-channel attribution modeling
"Our DSP was a money pit. They turned it into our most efficient customer acquisition channel with 4.2x ROAS."
Marketing Director
Sports Brand
This growth story was delivered by the SW Cybernetics team working across:
Unable to scale Amazon sales despite substantial PPC spending. ACOS at 45%.
Facing extensive competition from private labels with very high ACOS on Amazon.
Wanted to establish omni-channel presence across various point of sales.
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