Intense private label competition with unsustainable costs
ACOS
-94%
Inventory Health
+51%
Brand Searches
+500%
Market Share
+87%
Intense private label competition with unsustainable costs
Brand differentiation with operational excellence
ACOS
18%
Before
<1%
After
Inventory Health
65%
Before
98%
After
Brand Searches
2K/mo
Before
12K/mo
After
Market Share
8%
Before
15%
After
FMCG - Dairy & Oils — -94% ACOS | FMCG case study
FMCG - Dairy & Oils • Case study
How SW Cybernetics helped FMCG - Dairy & Oils, a FMCG brand, achieve -94% ACOS in 6 months.
Subscription program launch for repeat purchases
Bundle creation for higher AOV
Sponsored Brands video campaigns
Lightning deals during peak consumption periods
"The team's understanding of FMCG dynamics on e-commerce platforms is exceptional. They helped us compete effectively without a race to the bottom."
E-commerce Head
FMCG Brand
This growth story was delivered by the SW Cybernetics team working across:
Unable to scale Amazon sales despite substantial PPC spending. ACOS at 45%.
Wanted to establish omni-channel presence across various point of sales.
Counterfeit products eroding brand trust and cannibalizing sales on Amazon.
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