Pharma - OTC & Personal Care

Flipkart ads underperforming with 1.2x ROAS and fragmented campaign structure

• •22 campaigns running with no clear hierarchy or strategy
• •ROAS stuck at 1.2x for over 4 months, below breakeven
• •No performance dashboard—decisions based on monthly Flipkart reports
• •Keyword cannibalization across campaigns wasting 40% of ad spend

Flipkart Ads restructuring with real-time performance analytics

• Campaign consolidation from 22 fragmented to 8 strategic campaigns
• Custom performance dashboard with daily ROAS and spend tracking
• Keyword deduplication and negative keyword implementation
• Bid automation rules based on conversion and margin targets