45 unauthorized resellers selling 30% below MRP, destroying brand value
Unauthorized Sellers
-93%
Average Selling Price
+32%
Buy Box Win Rate
+158%
Channel Conflict
Eliminated
45 unauthorized resellers selling 30% below MRP, destroying brand value
Systematic brand protection with authorized-seller-only strategy
Unauthorized Sellers
45
Before
3
After
Average Selling Price
₹280
Before
₹370
After
Buy Box Win Rate
38%
Before
98%
After
Channel Conflict
Critical
Before
Resolved
After
Lighting - LED & Electrical — -93% Unauthorized Sellers | Electrical & Lighting case study
Lighting - LED & Electrical • Case study
How SW Cybernetics helped Lighting - LED & Electrical, a Electrical & Lighting brand, achieve -93% Unauthorized Sellers in 90 days.
Systematic test purchase and documentation process
Amazon Brand Registry and Transparency program
Legal escalation framework for persistent violators
Monthly marketplace monitoring dashboards
"They cleaned up our marketplace in 90 days. Our channel partners are happy, our margins are restored, and our brand is protected."
National Sales Head
LED Lighting Brand
This growth story was delivered by the SW Cybernetics team working across:
Unable to scale Amazon sales despite substantial PPC spending. ACOS at 45%.
Facing extensive competition from private labels with very high ACOS on Amazon.
Wanted to establish omni-channel presence across various point of sales.
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