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    Beauty & Personal Care

    Beauty - Premium Skincare

    Struggling to compete on Nykaa against established Korean and international brands

    Category Ranking

    3x Visibility

    Conversion Rate

    +95%

    Monthly Revenue

    3.2x Growth

    Reviews Generated

    +744%

    The Challenge

    Struggling to compete on Nykaa against established Korean and international brands

    • •Listed on Nykaa but buried below page 5 in category searches
    • •Conversion rate at 1.8% vs category average of 6%
    • •No brand story page or ingredient-focused content
    • •Price perception mismatch with premium positioning

    Our Solution

    Nykaa-specific brand elevation with content-led growth strategy

    • Nykaa Brand Store redesign with ingredient storytelling
    • Influencer seeding program with Nykaa network creators
    • Strategic pricing with introductory offers for trial generation
    • Nykaa Ad Suite optimization for category-relevant keywords
    Timeline: 4 months

    Results Achieved

    Category Ranking

    50+

    Before

    Top 15

    After

    3x Visibility

    Conversion Rate

    1.8%

    Before

    3.5%

    After

    +95%

    Monthly Revenue

    ₹4.5L

    Before

    ₹14.4L

    After

    3.2x Growth

    Reviews Generated

    45

    Before

    380+

    After

    +744%

    Beauty - Premium Skincare — 3x Visibility Category Ranking | Beauty & Personal Care case study

    Beauty - Premium Skincare • Case study

    Beauty - Premium Skincare — 3x Visibility Category Ranking | Beauty & Personal Care case study

    How SW Cybernetics helped Beauty - Premium Skincare, a Beauty & Personal Care brand, achieve 3x Visibility Category Ranking in 4 months.

    Key Strategies Implemented

    1

    Ingredient-focused content marketing on Nykaa

    2

    Strategic influencer collaborations and seeding

    3

    Nykaa-exclusive bundles and gift sets

    4

    Review acceleration through sampling programs

    "We were invisible on Nykaa. Now we're a top 15 brand in our category with 3x the revenue. Their Nykaa expertise is unmatched."

    Brand Director

    Premium Skincare Brand

    Services behind this result

    This growth story was delivered by the SW Cybernetics team working across:

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