Complete guide to private labeling in India. Product selection, manufacturer sourcing, branding, listing, and scaling strategies.
🎯 TL;DR
Private labeling means selling manufacturer-made products under YOUR brand. Start with ₹50K-2L investment. Steps: find a winning product → source manufacturer (IndiaMart) → create brand (logo, packaging) → register on Amazon Brand Registry → launch with PPC. Best categories: supplements, skincare, kitchen, fitness. Margins: 30-60% vs 5-15% for reselling.
Private labeling is when you take a manufacturer's product, add your own branding (logo, packaging, label), and sell it as your brand. Unlike reselling (where you sell someone else's brand), private label gives you:
| Model | Investment | Margins | Control |
|---|---|---|---|
| Reselling | ₹10K-50K | 5-15% | Low |
| Dropshipping | ₹5K-20K | 15-40% | Low |
| Private Label | ₹50K-2L | 30-60% | High |
| Own Manufacturing | ₹5L+ | 40-70% | Full |
₹50K-2L for first batch (200-500 units) + branding + photography. Scale as sales grow.
Typically 3-6 months with proper keyword research and PPC strategy.
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