Proven customer retention strategies for Indian e-commerce sellers. Covers loyalty programs, email marketing, packaging experience, and repeat purchase optimization.
🎯 TL;DR
Acquiring a new customer costs 5x more than retaining one. Top retention strategies: branded packaging with thank-you card, email marketing sequences, Subscribe & Save enrollment, WhatsApp reorder reminders, and bundling complementary products. Target: 25-35% repeat purchase rate.
| Metric | New Customer | Repeat Customer |
|---|---|---|
| Acquisition Cost | ₹150-500 | ₹20-50 |
| Conversion Rate | 2-3% | 8-15% |
| Average Order Value | Baseline | 30-40% higher |
| Return Rate | 10-15% | 3-5% |
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