Master Amazon Subscribe & Save in India. Covers enrollment, discount tiers, eligible categories, and how to build recurring revenue from repeat purchases.
🎯 TL;DR
Subscribe & Save lets customers set up recurring deliveries at 5-15% discount. Best for consumables: groceries, personal care, baby products, pet food. Sellers offer 5% base discount + Amazon adds 5-10% for 5+ subscriptions. This builds predictable revenue and reduces customer acquisition cost. Requires FBA.
Subscribe & Save (S&S) is Amazon's subscription program where customers schedule automatic deliveries at regular intervals (monthly, bi-monthly, quarterly) at a discounted price. For sellers, it creates predictable, recurring revenue.
| Component | Discount | Who Pays |
|---|---|---|
| Base S&S Discount | 5% | Seller |
| 5+ Subscriptions Bonus | Additional 5-10% | Amazon |
| Total Customer Discount | Up to 15% | Shared |
Yes. S&S subscribers have 3x higher lifetime value and lower return rates. The 5% discount is offset by zero customer acquisition cost on repeat orders.
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