Master Amazon Sponsored Display ads. Covers audience targeting, product targeting, retargeting, bid strategies, and how to use display ads to capture competitor traffic.
🎯 TL;DR
Sponsored Display reaches shoppers both on and off Amazon. Two targeting types: Product targeting (show on competitor listings) and Audience targeting (retarget viewers). Start with "Views remarketing" to recapture 90% of shoppers who viewed but didn't buy. Budget: ₹300-500/day per campaign. Best when combined with Sponsored Products + Sponsored Brands.
Sponsored Display is Amazon's display advertising solution that shows ads on product detail pages, search results, and external websites (off-Amazon). Unlike Sponsored Products/Brands which are keyword-based, SD uses audience and product targeting.
| Targeting | How It Works | Best For |
|---|---|---|
| Views Remarketing | Retargets people who viewed your product but didn't buy | Highest ROI — recapture lost shoppers |
| Purchases Remarketing | Targets past purchasers for repeat purchases | Consumable/repeat-buy products |
| Product Targeting | Shows ads on specific competitor product pages | Conquest campaigns |
| Category Targeting | Shows ads across an entire product category | Brand awareness |
Use Product Targeting to show your ads on competitor listings:
Yes, Sponsored Display is only available to Brand Registered sellers. See our Brand Registry guide.
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