Amazon Product Launch Strategy India 2026: 30-Day Launch Playbook

Pre-Launch Checklist (Before Day 1)

• ✅ Keyword research — 100+ relevant keywords identified
• ✅ Professional photography — 7 images + 1 video minimum
• ✅ Listing optimization — title, bullets, description, backend keywords
• ✅ A+ Content created (requires Brand Registry)
• ✅ Competitive pricing — 10-15% below category average initially
• ✅ Inventory — 200+ units in FBA for launch

30-Day Launch Timeline

Phase	Days	Actions	Budget
Discovery	1-7	Auto PPC, aggressive coupons, Vine enrollment	₹15-30K
Optimize	8-14	Harvest keywords, launch Manual campaigns	₹15-30K
Scale	15-21	Lightning Deals, Sponsored Brands, increase bids	₹10-25K
Sustain	22-30	Optimize ACoS, external traffic, social proof	₹10-15K

PPC Strategy for Launch

1. Day 1-7 Auto Campaign: ₹1,000-2,000/day, default bid ₹15-20 (higher than normal to gain impressions)
2. Day 8 Manual Exact: Move converting search terms. Bid 20% above suggested
3. Day 14 Sponsored Brands: Launch video ad for top 3 keywords
4. Day 21: Optimize — reduce bids on high ACoS keywords, increase on profitable ones

Review Generation During Launch

• Amazon Vine: Enroll immediately (free for first 30 units if Brand Registered)
• Request a Review: Use for every order 5-30 days after delivery
• Product inserts: Include scan-friendly QR code linking to Amazon review page
• Social media: Ask existing followers to purchase and review

Common Launch Mistakes

• ❌ Launching without Brand Registry (losing A+ Content and Sponsored Brands)
• ❌ Setting PPC budget too low (₹200/day won't generate enough data)
• ❌ Not having enough FBA inventory (stockouts kill momentum)
• ❌ Pricing too high at launch (lower initial price for velocity)