Master Amazon Brand Analytics. Covers Search Query Performance, Demographics, Market Basket Analysis, Repeat Purchase reports, and how to use data for competitive advantage.
🎯 TL;DR
Brand Analytics provides data no other tool can: actual search query volumes, click share by ASIN, conversion rates, customer demographics, and purchase behavior. Requires Brand Registry. Use Search Query Performance for keyword discovery, Market Basket for cross-sell opportunities, and Demographics for targeting. Check weekly for competitive intelligence.
| Report | What It Shows | Best Use |
|---|---|---|
| Search Query Performance | Search terms, impressions, clicks, cart adds, purchases for YOUR brand | Keyword discovery, conversion optimization |
| Top Search Terms | Most popular search terms + top 3 clicked ASINs | Competitive intelligence |
| Market Basket Analysis | Products frequently bought together with yours | Bundle ideas, cross-sell targeting |
| Demographics | Age, gender, income, education of your buyers | Audience targeting for ads |
| Repeat Purchase | Customer loyalty, repeat purchase rate | Retention strategy |
Market Basket shows what customers buy alongside your product. Use this to:
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