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What is Session?
A visit to a product detail page by a unique customer within 24 hours on Amazon.
Detailed Explanation
A Session on Amazon represents a visit to a product detail page by a unique customer within a 24-hour period. Multiple page views from the same customer within 24 hours count as a single session. Sessions are a key metric used to calculate Unit Session Percentage (conversion rate). Traffic sources for sessions include: organic search within Amazon, PPC ads, external traffic (social media, Google), Browse nodes, and deals/promotions. Monitoring session trends helps sellers understand demand patterns, evaluate marketing effectiveness, and identify listing issues (declining sessions may indicate ranking drops).