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What is Conversion Rate?
The percentage of visitors who complete a purchase.
Detailed Explanation
Conversion Rate in e-commerce is the percentage of visitors who complete a desired action, typically a purchase. On Amazon, this is measured as Unit Session Percentage = (Units Ordered ÷ Sessions) × 100. Average Amazon conversion rates are 10-15% (significantly higher than typical e-commerce sites at 2-3%) because shoppers on Amazon have high purchase intent. Factors that improve conversion rate include: optimized images (7+ images), A+ Content, competitive pricing, strong reviews (4+ stars), Prime/FBA eligibility, and detailed bullet points. Even a 1% improvement in conversion rate can dramatically impact revenue.