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What is Keyword Harvesting?
Identifying high-performing search terms from automatic campaigns.
Detailed Explanation
Keyword Harvesting is the process of mining high-performing search terms from Amazon automatic campaigns and incorporating them into manual campaigns for better control and optimization. The workflow involves: 1) Running auto campaigns to discover relevant search terms, 2) Downloading Search Term Reports, 3) Identifying converting terms with good ACOS, 4) Adding them as exact/phrase match keywords in manual campaigns, 5) Negating poorly performing terms. This continuous optimization loop is fundamental to Amazon PPC success and should be performed weekly.