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What is FBA?
Fulfillment by Amazon — Amazon stores, picks, packs, and ships products on behalf of sellers.
Detailed Explanation
FBA (Fulfillment by Amazon) is Amazon's end-to-end logistics service where sellers ship their inventory to Amazon's fulfillment centers. Amazon then handles storage, picking, packing, shipping, customer service, and returns. FBA products are eligible for Prime delivery, which significantly boosts Buy Box win rates and conversion rates. In India, Amazon operates 60+ fulfillment centers across the country. FBA fees include storage fees (monthly), fulfillment fees (per unit), and optional services like labeling and prep. Sellers must weigh FBA costs against the benefits of Prime eligibility and reduced operational burden.