Zepto · 2026 comparison
Zepto Marketplace vs Inventory Model (2026)
Zepto's operating model choice dictates margin, ads access, and dark-store placement authority. Most brands should default to Marketplace and graduate later.
2026 data · India
Quick verdict
Marketplace for entry and up to ₹5–8Cr run-rate. Inventory only for category leaders with Zepto's active pull.
Marketplace (3P) vs Inventory Model (1P) — side by side
| Dimension | Marketplace (3P) | Inventory Model (1P) |
|---|---|---|
| Inventory ownership | You | Zepto |
| Margin delta | ✓Baseline | -10 to -15 pts |
| MRP control | ✓You | Zepto |
| Ads access | ✓Sponsored Products + Brand Ads | Limited |
| Onboarding | ✓4–8 weeks | Invite only |
Who should pick which
Pick Marketplace (3P) if…
- New quick-commerce brands
- Brands wanting MRP and promo control
- Anyone running Zepto Ads / Sponsored Products
Pick Inventory Model (1P) if…
- Established FMCG with ₹8Cr+ Zepto run-rate
- Brands ok with -10 to -15 pts margin for hands-off ops
FAQ
Is Zepto Marketplace open to all brands?
Yes but with a category and margin sanity check. New brands should have ≥40% MRP-to-COGS gross margin to survive Zepto fees, RTO, and ads in the first 90 days.
How do payments work on Zepto Marketplace?
T+15 typical, after return window closes. Reconciliation cycles have improved in 2026 but still require weekly monitoring.
Related guides & tools
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