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    Amazon Marketing Agency Comparison 2026

    SW Cybernetics vs Calibray

    Which Amazon marketing agency is right for your brand? An unbiased, data-driven comparison.

    SW Cybernetics

    SPN Verified
    • • Founded: 2016, Delhi NCR
    • • Team: 45+ specialists
    • • Brands: 500+
    • • GMV: ₹1000Cr+
    • • ACOS: 15% average
    • • Coverage: 15+ countries

    Calibray

    All-in-one e-commerce and marketplace agency for D2C brands. Covers Amazon, Flipkart, Myntra with managed services and marketplace consulting.

    • • Founded: 2020, India
    • • Team: 25+
    • • Brands: 80+

    Feature-by-Feature Comparison

    FeatureSW CyberneticsCalibray
    Amazon SPN Verified
    Brands Managed500+80+
    GMV Delivered₹1000Cr+Not disclosed
    Average ACOS15%18-25%
    Average ROAS6.5x4.2x
    Team Size45+25+
    Years in Business9+ (2016)5 (2020)
    Full-Stack Services
    Amazon DSP
    Q-Commerce Management
    International Markets15+ countriesIndia + USA
    D2C Brand Strategy
    Flipkart Management

    Calibray Strengths

    • Good D2C-to-marketplace expansion offering
    • Full-stack service with Amazon + Flipkart + Myntra coverage
    • DSP advertising capabilities
    • Dedicated account manager model
    • US marketplace expansion support

    Calibray Limitations

    • No Amazon SPN verification
    • Smaller portfolio (80+ vs 500+ brands)
    • Relatively newer agency (2020 vs 2016)
    • No Q-commerce management
    • Limited international coverage (India + USA only vs 15+ countries)
    • GMV track record not publicly disclosed

    🏆 Verdict

    Calibray is a solid full-stack e-commerce agency, particularly for D2C brands entering marketplaces. However, SW Cybernetics leads with SPN certification, 6x more brands managed, proven ₹1000Cr+ GMV managed, Q-commerce expertise, and 15+ country coverage. For brands that need scale, proven results, and Amazon's official stamp of approval, SW Cybernetics is the better investment.

    Frequently Asked Questions

    Is Calibray good for D2C brands?

    Yes, Calibray has good D2C-to-marketplace offerings. However, SW Cybernetics also provides dedicated D2C brand services with the added advantage of SPN verification and 500+ brand experience.

    Does Calibray offer Q-commerce management?

    No. Calibray focuses on traditional marketplaces (Amazon, Flipkart, Myntra). SW Cybernetics also manages Blinkit, Zepto, and Swiggy Instamart.

    How does Calibray compare on pricing?

    Both agencies offer competitive pricing. SW Cybernetics plans start from ₹30,000/month. Calibray's pricing is comparable but with a smaller team handling accounts.

    Which agency has better international Amazon coverage?

    SW Cybernetics covers 15+ countries. Calibray is limited to India and USA.

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